And now, a word from our sponsor.

To everyone who's been checking in over the last couple of weeks to find--—nope, he still hasn'’t updated his blog, what can I tell you? Life is what happens while you'’re busy making plans. That seems to go double for blogging. Anyway, please don'’t hold it against the fine people who referred you here (Dennis, Edward Copeland, The Siren, Zach Campbell, TLRHB). They did me a solid by linking and saying nice things about me, and I hate to think I'm dropping the ball by letting the site go to seed. (By the way, do you like your metaphors shaken or stirred? We aim to please here a ADS.)


I can't promise that it'll be fast, but there are some fun things are in the works:

A recap of the submissions and comments to the overlooked/underrated films survey, including my own long-awaited, highly anticipated, fully ruminated list of diamonds in the rough; my submission to the South Dakota Dark Best-of-TV survey; a quick guide to making your own pizza at home; and some musings on recent and forthcoming additions to my blog roll, along with some thoughts on the state of blogging from the vantage of my barstool.

Until I can get it together, though, a brief word about a brief word from our sponsor.

I work in advertising. Even though my experience in the industry is basically a million miles from Madison Avenue, I really enjoy it. I've debated about whether to incorporate discussions of ad work into the mix here, but it sort of makes sense. At least from a pop-culture survey, toe-in-the-zeitgeist point of view that we're going for. (Whether I start putting up samples of my own work for review and commentary is another matter.)

So Mini did this online campaign--what's known in the trade as a 'viral.' Something that, rather than being placed in various media is disseminated by indiviuals passing each other and spreading it around, usually via email links.

This one's definitely for a UK audience, but if you enjoyed Lock Stock and Two Smoking Barrels or The Limey, you'll probably get a kick out of it. Maybe even send it to a few of your mates. You can watch my 'chat' with the man here. There's a link at the end where you can send it on if you're so inclined.

For me, this is one of the rare examples of a viral that actually works; it's certainly the only one I've actually felt compelled to share friends--inside the business and out. Which is really the only yardstick of success for a viral. (Well, not that I send it around, per se. But you get the idea.)

Though they use it to good effect here, I have to agree with one of my agency pals that the "you ain't man enough" approach is kind of played out. That seems like a criticism more likely to come from insiders than actual consumers. Either way, this gets the rare and highly coveted "I wish I'd done that" gold star from me.

Anyway, short of turning this into another ad-industry blog (which is how I found out about the Mini viral in the first place), I'd love to hear people's opinions on this. If you've got the stones for it, that is.

5 comments:

tammara said...

For some reason, the "you-aren't-man-enough" stuff makes me feel insulted for men. I don't know why. Maybe in the same way that sports "cheerleaders" insult me as a woman. It just sort of ruins the basketball game for me. But I digress.

I think the viral idea would work - but it's gotta be good or it will die super fast, right? That would be a scary campaign to come up with. I liked how the guy slammed into the light at the end...

fish said...

A post a post! Welcome back Mr. Middlebrow. Still waitin' on that movie list. I've sworn off regular TV for the summer...

Mr. Middlebrow said...

tammara:
Personally, I don't find the assault on one's masculinity offensive, per se; it's just not terribly original. The creative crutch that really sticks in my craw is the Dumb Dad. You know what I'm talking about: the hapless, probably doughy, probably balding middle-aged white dude who's so lovably clueless. It's just way too easy a target.

fish:
Hang in there. The list is next on my list.

tammara said...

OMG, Paul SO hates the Dumb Dad thing. HATES it. I hate that they always seem to pair the dumb dad with the super hot 20-something "mom" (who supposedly gave birth to those teens??). Do these people know who they're selling TO? No Dumb Dad/Hot Mama combo is going to make me run out and join a particular cell phone brand.

(I just mentioned your comment to Paul and he's now on a tirade about the issue, LOL...)

Mr. Middlebrow said...

tammara/paul:
Yeah, you can impugn the inadequacies of my equipment all you want, just don't suggest that my brain is undersized. And then compound the insult by trying to get me to belive that chicks dig dopey doofuses (doofi?). And why does it always seem to be cell phone or long-distance brands? Sheesh.